CommerceHub Adds Support for Yahoo Product Ads on Yahoo Gemini
Last year, Yahoo introduced a new marketplace for search and native advertising called Yahoo Gemini. After several months of beta testing with early adopters, Yahoo today announced the general...
View ArticlePurchases on Google now supported by CommerceHub
The world of transactional PLAs just got a bit more real. Purchases on Google was publicly announced as an addition to Product Listing Ads by Google this morning, with a finite list of brands and...
View ArticleOur Exclusive Amazon Holiday Checklist is Out. Grab Your Copy Today
With the holiday season just around the corner, now is the time to finalize your strategies for how you can best reach shoppers and increase sales. Consistently, Amazon has been a top performing...
View ArticleAdvertising on Polyvore – What You Need to Know
In July 2015, Yahoo announced that they were acquiring Polyvore, a community-powered, social commerce destination. Polyvore has made a name for itself in the e-commerce world through its visual...
View ArticleTarget ROAS and Target CPA: Maximizing returns from your Google Shopping...
If you have been paying attention to PPC news lately, you may have heard about the new PPC automated bidding tools: the Target Opt-in Recommendations and Target CPA Simulator. These tools are designed...
View ArticleBest Practices with Google AdWords Ad Extensions
Ad extensions. What a time to be alive and managing a retail paid search program, eh? Search ads have gone from boring blue text links on search results pages to being living, breathing entities that...
View ArticleFinding Paid Search Marketing Zen in 2016
What if I told you that 16 steps can take you closer to PPC Zen in 2016? There are a number of things that are evolving in the world of paid search marketing. Some have risen to dominance in the last...
View ArticleTop 6 Multi-channel Retail Trends for 2016
We live in a world where we can shop for a great pair of hiking boots on our smartphones during our morning commute, buy it at our desk during lunch hour and drive to the seller’s brick and mortar...
View ArticleMaster Multichannel Sales With the Streamlined Integration between...
In the U.S., if there’s one thing that unites us all, it’s our love for shopping. From glitzy malls and big box stores to outlet malls, from grocery chains to the corner store, we’ll shop at every...
View ArticleBing Shopping Campaigns Give this Specialty Retailer More Reasons to Party
When you’ve been in business for over half a century, you have probably seen all the ups and downs the markets can throw at you. Our longtime client Century Novelty has a few stories up its sleeves...
View ArticleAll About Google’s GTIN Update and How it will Affect Retailers
A rose by any other name would smell as sweet, right? Wrong. Especially, if you plan to sell the said rose online. Gone are the days when retailers could use their creativity to name and sell mass...
View ArticleHow to Guide: Migrate to Amazon’s New Ship by Region Shipping Templates
Sell on Amazon? Then you’re probably no stranger to vague delivery timelines for some of your more esoteric delivery locations under Amazon’s current shipping settings. A vague delivery timeline leaves...
View ArticleLessons from The Year Gone By: Bing Your Best to the New Bing Shopping Campaigns
The sunset of Bing Product Ads is upon us and CommerceHub had a front row seat. There’s always a learning curve when it comes to program changes as the channel is working through the kinks and...
View ArticleLearnings from 2015: Building Google Shopping Campaigns That Deliver Results
Whether you’re building a brand new AdWords account or working on a “new to you” account, starting off on the right foot is the key to search marketing success. Conceptualizing the campaigns, product...
View Article6 Ways to Improve Your Product Catalog for Marketplace Success
If you are reading this, you probably work in, or closely with, e-commerce. Often being inside the industry makes it difficult for us to view our work with the detachment of an outsider. However, when...
View ArticleAmazon Prime: Why Customers Love It and Why Sellers Should Too
Less than a decade ago, online shopping meant week long (or longer) waits for the items you ordered to be delivered to you. E-commerce shipping costs were high and often prevented shoppers from going...
View ArticleSilver Star Brands: How They Maximized Growth Across Marketplaces and Online...
Online, at the mall, on our mobile devices, at the push of a button (à la Amazon Dash) – the number of ways in which we shop has outpaced the ability of most retailers to keep up. Silver Star Brands –...
View ArticleYour Essential Checklist for Amazon Prime Day 2016
It’s that time of the year again. Amazon Prime Day is just around the corner. Last year, Amazon invented a brand new shopping holiday as part of its 20th Anniversary celebrations and made history of...
View ArticleBest Practices for Profitable Google Shopping Campaigns
In our last Google Shopping post, we discussed how a process called campaign structure analysis can help you get more out of your shopping campaigns. This process is useful for evaluating campaign...
View Article3 Ways to Boost Search Visibility For Amazon Prime Day Deals and Increase Sales
Sellers get ready for increased traffic! This year, the second annual Amazon Prime Day is going live on July 12, 2016, midnight, P.T. Last year, Amazon.com received over 83.3 million visits from mobile...
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